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Cannabis in sports: from suspensions to sponsorships

August 21, 2025

August 21, 2025

August 21, 2025

Cannabis in sports: from suspensions to sponsorships

Cannabis in sports: from suspensions to sponsorships

Cannabis in sports: from suspensions to sponsorships

Est. reading time: 5 min

Est. reading time: 5 min

Est. reading time: 5 min

When U.S. sprinter Sha’Carri Richardson was barred from the Tokyo Olympic Games in 2021 after testing positive for cannabis, it felt like the sporting world hit pause and asked, “Why are we still punishing athletes for weed?” Her month-long ban ignited global debate and even pushed the World Anti-Doping Agency (WADA) to launch a formal review of its cannabis policy (though it unfortunately ended up keeping THC on the prohibited list).

When U.S. sprinter Sha’Carri Richardson was barred from the Tokyo Olympic Games in 2021 after testing positive for cannabis, it felt like the sporting world hit pause and asked, “Why are we still punishing athletes for weed?” Her month-long ban ignited global debate and even pushed the World Anti-Doping Agency (WADA) to launch a formal review of its cannabis policy (though it unfortunately ended up keeping THC on the prohibited list).

That flash-point set the stage for a rapid rule book rewrite — one that’s still unfolding in locker rooms, collective-bargaining talks, and research labs today.

That flash-point set the stage for a rapid rule book rewrite — one that’s still unfolding in locker rooms, collective-bargaining talks, and research labs today.

Revisiting the rule book

Revisiting the rule book

  • 🏀 National Basketball Association (NBA): After years of suspensions for a single positive test, the league and players’ union signed a new collective-bargaining agreement (CBA) in 2023 that removed marijuana from the banned-substances list and even lets players invest in cannabis companies (with some marketing limits).

  • ⚾️ Major League Baseball (MLB): Baseball got ahead of the curve in late 2019, reclassifying cannabis so it’s treated like alcohol rather than a “drug of abuse.” Players who test positive are now offered education or treatment instead of discipline, while the league’s testing focus shifted to opioids after the death of Angels pitcher Tyler Skaggs.

  • 🏈 National Football League (NFL): The 2020 CBA cut the testing window to just two weeks of training camp, raised the THC threshold, and swapped automatic suspensions for a treatment-first model. Two years later the league went a step further, awarding $1 million for clinical studies on cannabinoids and pain management in elite players, signaling a shift from punishment to research.

  • 🏒 National Hockey League (NHL): Hockey takes the most hands-off approach of the major pro leagues: cannabis isn’t on the NHL’s banned-substances list, and players who test “abnormally high” for THC are quietly referred to the league’s Substance Abuse and Behavioral Health Program — no fines, no public suspensions. The policy frames cannabis use as a health matter rather than a disciplinary issue.

  • 🎓 National Collegiate Athletic Association (NCAA): College athletes are still subject to drug testing, but the association raised its THC threshold from 35 ng/mL to 150 ng/mL in 2022, (same as WADA), and shifted first-time positive test consequences from automatic suspensions to education-oriented treatment plans. Repeat offenses now trigger counseling before any loss of eligibility, reflecting what the NCAA calls “rapidly evolving public-health and cultural views” on cannabis.

  • ⚽️ Olympic & international sport (WADA): Spurred by the Sha’Carri Richardson controversy, the World Anti-Doping Agency announced in 2021 that it would review whether cannabis should stay on its in-competition banned list — though the plant remains prohibited for now, pending more evidence on performance impact and “spirit of sport” concerns.

Examined together, these moves show a clear general trend: major leagues are edging away from zero-tolerance rules and toward policies that treat cannabis more like alcohol — or even a potential therapeutic tool — rather than a career-ending offense.

Examined together, these moves show a clear general trend: major leagues are edging away from zero-tolerance rules and toward policies that treat cannabis more like alcohol — or even a potential therapeutic tool — rather than a career-ending offense.

Voices from the locker room

Voices from the locker room

Athletes aren’t waiting for committees to finish their paperwork—they’re already speaking (and investing) with confidence.

Athletes aren’t waiting for committees to finish their paperwork—they’re already speaking (and investing) with confidence.

  • Kevin Durant, NBA superstar and cannabis advocate told David Letterman that cannabis “clears the distractions out of your brain a little bit...settles you down.”

  • Soccer icon Megan Rapinoe leans on CBD for recovery, travel anxiety and sleep: “I wanted a healthier, more natural option for pain management and general recovery.”

  • Three-time Super Bowl champ Rob Gronkowski credits CBD with helping him reclaim joy after years of injuries.

  • Kevin Durant, NBA superstar and cannabis advocate told David Letterman that cannabis “clears the distractions out of your brain a little bit...settles you down.”

  • Soccer icon Megan Rapinoe leans on CBD for recovery, travel anxiety and sleep: “I wanted a healthier, more natural option for pain management and general recovery.”

  • Three-time Super Bowl champ Rob Gronkowski credits CBD with helping him reclaim joy after years of injuries.

A 2019 study showed that 26% of athletes report current cannabis consumption, with over two-thirds citing pain, sleep, and anxiety as their primary reasons for incorporating the plant into their wellness routines.

A 2019 study showed that 26% of athletes report current cannabis consumption, with over two-thirds citing pain, sleep, and anxiety as their primary reasons for incorporating the plant into their wellness routines.

Why athletes love the plant

Why athletes love the plant

  1. Pain & inflammation: Cannabinoids interact with CB1/CB2 receptors found in muscles, joints and immune tissue. Early clinical work suggests THC + CBD blends reduce musculoskeletal pain and shorten recovery windows without the GI or addiction risks of NSAIDs and opioids.

  2. Sleep & neuro-recovery: Early clinical work shows that tiny doses of cannabinoids can deepen restorative sleep and curb trauma-related nightmares.

  3. Anxiety & focus: Micro-dosing THC may also calm nerves rather than fray them: a placebo-controlled study in 2017 found that THC significantly lowered both subjective anxiety and cortisol spikes during a high-pressure task.

The road ahead

The road ahead

  1. More research, faster: Expect peer-reviewed data from the NFL grant program by 2026, zeroing in on dosage, delivery methods and long-term safety.

  2. Youth & collegiate debate: As pro leagues relax, pressure will mount on the NCAA to revisit its 35 ng/mL THC limit—one-quarter of WADA’s threshold.

  3. Sponsorship surge: With bans lifting, we’ll see more jersey patches and arena naming deals, further normalizing cannabis in mainstream sports culture.

Despite progress, athletes still navigate a patchwork of state laws and league rules. International competitions fall under WADA’s stricter code, and collegiate athletes in the U.S. face NCAA testing thresholds that haven’t budged since 2013. Even MLB, the most lenient of the big leagues, warns players they can still be disciplined for cannabis possession in states where it remains illegal.

Despite progress, athletes still navigate a patchwork of state laws and league rules. International competitions fall under WADA’s stricter code, and collegiate athletes in the U.S. face NCAA testing thresholds that haven’t budged since 2013. Even MLB, the most lenient of the big leagues, warns players they can still be disciplined for cannabis possession in states where it remains illegal.

Takeaways

Takeaways

  • Rules are catching up to reality. The NBA, MLB and NFL now lean toward treatment or full acceptance of cannabis, not punishment.

  • Athletes drive the narrative. Voices like Durant, Rapinoe and Gronkowski humanize cannabis as a wellness tool, not a vice.

  • Science is next. Big-budget studies funded by leagues could finally give coaches and trainers dose-by-dose guidance.

  • Rules are catching up to reality. The NBA, MLB and NFL now lean toward treatment or full acceptance of cannabis, not punishment.

  • Athletes drive the narrative. Voices like Durant, Rapinoe and Gronkowski humanize cannabis as a wellness tool, not a vice.

  • Science is next. Big-budget studies funded by leagues could finally give coaches and trainers dose-by-dose guidance.

From Richardson’s controversial suspension to Durant’s prime-time endorsement, cannabis in sports has moved from taboo to talking point and, increasingly, to training table essential. As research accelerates and policies thaw, the next generation of athletes may view cannabinoid recovery as routine as an ice bath or protein shake.

From Richardson’s controversial suspension to Durant’s prime-time endorsement, cannabis in sports has moved from taboo to talking point and, increasingly, to training table essential. As research accelerates and policies thaw, the next generation of athletes may view cannabinoid recovery as routine as an ice bath or protein shake.

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